Hi, I’m AJ.
My work blends financial expertise with a deep curiosity about human behavior, identity, and what it means to build a life that feels like your own.
I’m direct and approachable, always leading with empathy to help clients feel confident navigating high-stakes financial moments.
Making complex money simple.
I’m Ally Jane (AJ) Ayers, a co-founder of Brooklyn Fi, a financial planning firm that specializes in tech professionals and creatives. I’m a CERTIFIED FINANCIAL PLANNER™, an Enrolled Agent, and a Certified Equity Professional — and I’m known for making complex financial concepts accessible.
Through my work in equity compensation and tax planning, I’ve helped many clients turn IPO windfalls into paths toward financial independence. I’m also a financial writer and speaker, co-host of The Liquidity Event podcast, and I write the Substack newsletter Money Changes Everything.
For almost a decade, I’ve worked with high-earning individuals and people with complex financial lives. My work is about more than budgets and “tips.” It’s about the emotional and psychological patterns behind money, and how to build wealth with clarity and intention.
I specialize in equity compensation and tax planning and have guided clients through IPOs, acquisitions, tender offers, and other major liquidity events.
Expertise, with empathy.
My work blends financial expertise with a deep curiosity about human behavior, identity, and what it means to build a life that feels like your own. It’s given me a deep, technical understanding of how equity, investing, and taxes actually work — not just how they’re supposed to work on paper.
I’m direct and approachable, always leading with empathy to help clients feel confident navigating high-stakes financial moments. I co-host The Liquidity Event with Shane Mason, where we break down financial news, market trends, and planning strategies without the usual jargon or fear-mongering.