AJ Ayers, Writer, Speaker, and financial advisor, a woman with long dark hair, wearing a black blazer, with arms crossed, posing against a light gray background.
AJ Ayers, Writer, Speaker, and financial advisor, a woman with long brown hair, wearing a black turtleneck and khaki blazer, smiling at the camera, against a plain olive green background.

Writer, Speaker, CFP®

Build wealth

with purpose

AJ helps high-earning professionals rethink their relationship with money so they can replace anxiety with clarity, action, and creation.

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AJ Ayers, Writer, Speaker, and financial advisor, a woman in black clothing joyfully jumping with arms outstretched against a gray background.

Money should be a creative tool, not a source of shame.

Where do you want to start?
  • Icon of a pencil writing on a blank sheet of paper.

    Understand & Shift your money patterns

    Essays on money, identity, and the psychology behind your financial choices.

  • Microphone icon

    Talks to Inspire & empower your audience

    Elevate your podcast, classroom, or event, with engaging, and deeply human talks

  • An illustration of a person sitting at a desk working on a computer, with a coffee mug nearby.

    Perspectives & breakdowns on video

    The biggest stories in money, tech, business, and culture, weekly.

“I didn’t grow up talking about money.”

Here’s the dirty secret: no one did.

We have thirst-trapped and swiped and dating-diaried our way past most taboos, but talking about money still makes most of us squirm.

The result is that people think they’re bad with money when they’re actually on the same page as everyone else – but no one’s talking about it.

  • A green background with black and white text saying "RENTING ISN'T A FAILURE. BUYING ISN'T A FLEX." and a black silhouette of a city skyline.

    Buying real estate is not a guaranteed path to wealth. Once you get past the shame you can make the right housing decision.

  • Your pet is making you poor

    Your animal is part of your family, but did you prepare for its arrival in a financially responsible way?

  • Title slide with green background, black text reading 'Why Most Money Goals Fail and How to Fix That', and a black line graph with a downward trend and a dollar sign.

    If you can’t say exactly what “done” looks like, you don’t have a goal. You just have something you keep meaning to get to.

  • At 32 I bought the house I plan to die in

    When it comes to buying a home, there’s more to the purchase price than meets the eye. Don’t think that bigger is better.

I AM WRITING A BOOK

A woman happily jumping in the air, wearing a black blazer, black top, jeans, and black shoes, holding a gold chain, launching her book,  'CREATIVE MONEY' - 'NEW FINANCIAL RULES FOR ARTISTS, INNOVATORS & MISFITS'.

This isn’t a “how to get rich” book. It’s a “how to live well” book. It’s about rewriting your relationship with money — so you can build a life that feels like your own.


Our financial system is broken. This book is a tool to live creatively and securely within that system, without letting it crush your spirit.

For the people who want to build a financial life aligned with their values

“I can't wait for this book. She’s the best”

— My mom

“Great book, some good thoughts. I have some suggestions tho”

— My editor

“Why are you spending so much time in the book? Go back to work!”

— My business partner

A podcast about money, business, and the weird world of personal finance.

I co-host The Liquidity Event, a weekly podcast where we break down the biggest stories in money, tech, business, and culture — with a healthy dose of irreverence.

Financial guidance for people with complex lives and big goals.

I co-founded Brooklyn FI to help high-income earners and individuals with significant portfolios make confident, strategic financial decisions.

Group of financial advisors from Brooklyn fi dressed in business attire posing in a wooden restaurant or cafe with a
Book a call

Your relationship to Money changes everything

Where do you want to start?

THE MONEY COMMANDMENTS


  1. Thou shall spend less than one makes.

  2. Thou shall prioritize making money and saving it whenever possible.

  3. Thou shall keep at least $10,000 in a high-yield savings account for emergencies (even better if it’s three months of living expenses).

  4. Thou shall automatically contribute to one’s investment account monthly.

  5. Thou shall only lend money to friends or family at an amount less than 5% of their investible net worth and at an interest rate not lower than AFR 1.

  6. Thou shall only make alternative investments (your friend’s bar, bitcoin) in a sum less than 10% of their investible net worth.

  7. Thou shall lead by example and talk about one’s money fears and wins with those closest to them.